Market Research

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Market Analysis and Strategy

IRANICA Consulting gathers, analysis and interprete information about the market, about a product or service, about the sector and also about the past, present and potential customers for the product or service. Research into the industry as a whole and the particular competitors you may face for market entry.

Market Study provides data to help solve marketing challenges that your business will most likely face during planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research.


Main factors that can be investigated through a market research may include:

  • Market information: through this data you can know the supply and demand situation.
  • Market segmentation: division of the market into subgroups.
  • Market trends: upward or downward movement of a market during a period of time.
  • SWOT analysis: Strengths, Weakness, Opportunities and Threats